I recently noticed some “zero click” ads appearing on a couple domains I have parked at Sedo.com And a few posts on Twitter by other domain owners seemed to back this up.
What does this mean for domain owners?
What are “zero click” ads? “Zero click ads” happen when you visit a domain name and are redirected to an advertisment without having to click on any ads. For example, if you typed a domain name into your Brower window and went to that domain it would then take you seamlessly to a landing page for the company paying for that traffic (ie. Groupon, etc). That is why it is called “zero click” – you don’t have to click on any ads. It’s automatic.
This is very important for domain owners for two reasons.
One, we all want to be paid the highest we can for traffic we sell. I don’t know the ramifications of sending all the traffic from a domain I own to one single advertiser. Does this mean they are buying the traffic for more than another advertiser would be willing to pay? The positive side of having zero-click ads on my domain is that it is making some revenue, maybe more than if it was not using these ads.
Secondly, this is important because having your domains on zero-click means the “this domain may be for sale” link will not appear to visitors to your domain (because they are taken directly to the advertisers page). Selling domains is an important part of my strategy, so its not acceptable to me that visitors to my domain would not see a “this domain may be for sale” link. How can I sell the domain if visitors don’t know it’s for sale and have a system to purchase it? Sedo.com does offer a “Sales Lander” template in their parking optimization options – so switching solely to that option may be solve that problem. Other alternatives is to abandon the sedo.com listing and build my own landing page, or switch parking providers, etc.
What do you think? Are “zero click” ads causing a problem for your domain sales strategy, and what can we do about it?