Are you wondering if your business needs to be on Twitter? Or maybe you are just looking for “tweet” ideas?
I read a good article recently that answers some of these questions and gives advice on “What to Tweet”. I’d like to pass it on here because I think it has some great tips for small businesses. The article was by Hollis Thomases titled “Twitter Tips: 11 Things to Tweet When You Have Nothing To Say”.
A few key points Hollis points out are: “One of the Golden Rules of Twitter is that you ought to “Give before you get.” In other words, don’t turn Twitter into a self-serving, one-way broadcast channel. Help your audience first and yourself second.”
Hollis goes on to say you can apply the 80/20 rule to your tweets – give 80% and then use the remaining 20% to share your products and services. This is good advice for small businesses who are wondering “why should I be on Twitter?”
This is a valid question because where we focus and spend our time and resources is important. The key point is that Twitter and social media are a form of marketing. A major shift is happening and its important for businesses to understand that Social Media is now directing growing amounts of traffic to businesses. Social media in essence is “telling” our customers where they should go. This article can help us understand some of the benefits of tweeting.
It also lists ideas for tweets which include:
- Links to other people’s helpful content
- New announcements or blog posts
- Jobs available
- Special offers, sales or discounts
So whether you and your business are already “sold” on Twitter, or you are just looking for ideas, this is a helpful read.
Here’s the link to the full article at Inc online.