Category Archives: Domain Sales

What’s the Best Day for your Domain Auction?

NameBio did an interesting bit of research into what was the best day of the week for your domain auction to close in order for you to get a better sale price.

They researched over 175,000 domain name auction results to reveal the best day of the week for your auction to close on. Their research included Namejet, Flippa, Godaddy and Sedo. While results varied slightly according to the auction venue the results were similar. The best day of the week for your auction to close to maximize your price is > WEDNESDAY!!

For more detail from Namebio on their research and results, visit their article link here.

Domain Sales Report Highlights Market Trends

Some interesting trends from Sedo’s recent domain sales report.  SEDO, one of the leading online domain sales marketplaces released results from its 2nd Quarter, 2012 Domain Market Study and highlighted –

“Study Reveals Continual Growth ‘Buy Now’ Sales and a Surprise in the Top Level Domain (TLD) Market as ‘Dot Net’ Top Average Sales Price Surpasses ‘Dot Com’

As stated in their report, “One of the most noticeable trends in the second quarter was the growing popularity of Buy Now sales. After surpassing Offer-Counteroffer sales for the first time ever in the first quarter of 2012, Buy Now continues to widen the gap as most popular transaction type. During the first quarter, Buy Now and Offer-Counteroffer accounted for 39 percent and 34 percent of transactions, respectively. This quarter, the disparity grew with Buy Now gaining significant momentum, accounting for 42 percent while Offer-Counteroffer accounted for 31 percent of total transactions.”

“Several factors are driving the growth of Buy Now transactions. First of all, buyers are looking for a quick, easy and hassle-free purchasing experience, where the total purchase price is known up front. Sellers are also realizing that Buy Now prices are simply a good strategy – they have no worries over lengthy negotiations, and they sell more names,” said Liesbeth Mack-de Boer, CSO of Sedo.

In the most surprising revelation of the second quarter, .net surpassed .com in average sales price, taking the top spot. The average sales price of a .net domain was $2,470 during the quarter while .com domains averaged $2,107.

“The .com extension will remain king for a long time, but the strength of .net sales this quarter clearly demonstrates the continued appeal of alternate TLDs,” continued Mack-de Boer.

Additional highlights of Sedo’s Q2 2012 Domain Market Study include:

  • Prices remained relatively stable in Q2 2012 with a mean (average) sales price of $1,925 and a median price or $595, both falling less than one percentage point from the previous quarter.
  • The .net extension became the surprise top gTLD in Q2, with an average price of $2,470, $300 more than the average price for .com names.
  • The .com extension accounted for 48 percent of all domains sold in Q2 2012, an increase of three percent from the previous quarter.
  • Sales under $500 accounted for 46 percent of transactions while sales between $501 and $2,500 accounted for 39 percent.

Sedo’s complete Q2 2012 Domain Market Study can be found online at: http://www.sedo.com/press/Q2_2012_DomainMarketStudy_US.pdf

SOURCES:  Sedo.com

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