Category Archives: Brand

The Web is About to Change Forever…

“Hundreds of New Domains coming soon!”  That is the headline I read recently on  www.GoDaddy.com   announcing the fact that starting this summer, hundreds of new domain extensions will become available for your business.

It’s an exciting time and there are countless opportunities to register a great domain that can more closely target your market with a premium keyword or brand name.  For example, this will allow you to target your business or personal website to your industry (biz.marketing), or your interest (biz.wine) or your geographic area (biz.vegas).

However, the onslaught of new gTLD’s (generic Top Level Domains) has raised many questions.  For example, even though there will be many more options for domain extensions, the “internet” has generally been acclimatized for many years to automatically think  and type “.com”. Does a business that builds it’s business on a domain extension like “.food” face an uphill battle trying to brand itself?  Will a mortgage broker who registers a domain on “.mortgage” lose customers to the “.com” version of its name?

These questions will be played out as the new gTLD’s become available in mid-2013.

Here are categorized lists of new gTLD’s becoming available:

BUSINESS

  .ads   .agency   .associates   .booking   .business   .career   .careers   .center   .ceo   .company   .corp   .ecom   .enterprises   .farm   .forum   .foundation   .gives   .global   .gmbh   .inc   .industries   .institute   .limited   .llc   .llp   .ltd   .ltda   .management   .market   .marketing   .ngo   .ong   .partners   .press   .sarl   .services   .solutions   .srl   .studio   .trade   .trading   .ventures   .xin

REAL ESTATE

.apartments  .Build .builders  .casa  .condos  .estate  .forsale  .haus  .home   .homes  .house   .immo   .immobilien   .land  .lease   .maison   .mls   .mortgage   .place   .properties   .property   .realestate   .realty   .reit   .rent   .studio   .villas
INDUSTRY
.auto .autos   .bio   .boats   .boutique   .build   .builders   .car   .cars   .casino   .catering   .cleaning   .clothing   .construction    .cruises   .design   .diamonds   .earth   .eco   .energy   .farm
GEOGRAPHIC
.abudhabi   .africa   alsace   .amsterdam   .aquitaine   .arab   .barcelona    .bayern   .berlin   .boston   .broadway   .brussels   .budapest   .bzh   .capetown   .city   .cologne   .corsica   .country   .cymru   .desi   .dubai   .durban   .earth   .eus   .frl   .gal   .gcc   .gent   .global   .hamburg   .helsinki   .international   .irish   .ist   .istanbul   .joburg   .kiwi   .koeln   .krd   .kyoto   .london   .madrid   .melbourne   .miami   .moscow   .nagoya   .nowruz   .nrw   .nyc   .okinawa   .osaka   .paris   .pars   .persiangulf   .place   .quebec   .rio   .roma   .ruhr   .ryukyu   .saarland   .scot   .shia   .stockholm   .swiss   .sydney   .taipei .tatar  .thai   .tirol   .tokyo   .town   .ummah   .vegas   .vlaanderen   .wales   .wien   .world   .yokohama   .zuerich    .zulu
MONEY & FINANCE
.accountant  .accountants  .bank  .banque   .broker   .capital   .cash   .cfd   .cpa   .credit   .creditcard   .creditunion   .estate   .exchange   .finance   .financial   .financialaid   .fund   .gold   .holdings   .investments   .ira   .loan   .loans   .money   .mortgage   .pay   .reit   .rich   .tax
LIFESTYLE & IDENTITY
.active   .actor   .airforce   .arab   .army   .baby   .beauty    .bible   .bio   .black   .ceo   .church   .community   .contact   .dad   .date   .dating   .democrat   .diet   .exposed   .express   .faith   .family   .fan   .fans   .fashion   .fit   .fitness   .gay   .gent   .gop   .group   .hair   .halal   .health   .heart   .hiv   .icu   .indians   .irish   .islam   .jetzt   .kid   .kids   .kim   .kiwi   .kosher   .lat   .latino   .lds   .lgbt   .lifestyle   .live   .living   .love   .luxury   .mba   .mom   .mormon   .navy   .nowruz   .organic   .pars   .persiangulf   .phd    .ren      .republican   .scot   .shia   .shingles   .style   .top   .uno   .vet   .vip   .vision      .vote   .voting   .voto   .wang  .wedding   .whoswho
SPORTS
.baseball   .basketball   .bike   .coach   .cricket   .dance   .fan   .fans   .fish   .fishing   .football   .futbol   .golf   .hockey   .horse  .indians   .moto   .motorcycles   .racing   .rodeo   .rugby   .run   .ski   .soccer   .sport   .sports   .team   .tennis   .yoga
TECHNOLOGY
.app   .blog   .box   .cam   .camera   .chat   .click   .cloud   .codes   .computer   .comsec   .contact   .data   .digital   .direct  .directory   .docs   .domains   .dot   .download   .email   .epost   .fail   .feedback   .graphics   .host   .hosting   .idn   .link   .mail .map   .media   .mobile   .mobily   .mov   .network   .online   .phone   .search   .site   .software   .systems   .tech   .technology   .tube   .web   .webcam   .website   .weibo   .онлайн   .сайт   .اتصالات   .موقع   .中文网   .在线   .微博   .手机   .移动   .网址   .网站   .网络
MEDIA
.actor   .art   .audio     .band   .book   .broadway   .buzz   .bway    .events   .exposed   .film   .gallery   .hiphop   .media   .mov   .movie   .music   .news   .photo   .photography   .photos   .pics   .pictures   .press   .radio   .show   .theater   .theatre  .video
FOOD & DRINK
.bar   .beer   .cafe   .coffee   .cooking   .eat   .food   .kitchen   .kosher   .menu   .organic   .pizza   .pub   .recipes   .rest   .restaurant   .vin   .vodka   .wine   .catering   .cityeats   .soy
PROFESSIONAL
.abogado   .accountant   .accountants   .actor   .airforce   .archi   .architect   .army   .associates   .attorney   .broker   .career   .careers   .ceo   .consulting   .contractors    .cpa   .dds   .democrat   .engineer   .engineering     .esq   .expert   .heart   .law  .lawyer   .mba    .navy   .republican   .vet
HEALTH
.clinic   .dental   .dentist   .diet   .doctor   .fit   .fitness   .health   .healthcare   .hiv   .hospital   .med   .medical   .pharmacy   .skin  .surgery
COMMERCE
.ads    .auction    .bargains    .bid    .blackfriday    .buy    .cab    .capital    .center    .charity    .cheap    .claims    .coupon   .coupons
.deal   .deals   .delivery   .discount   .ecom   .equipment   .exchange
EDUCATION
.academy   .college   .courses   .degree   .education   .ged   .how   .mba   .phd   .prof   .scholarships   .school  .schule   .science   .shiksh  .university
GOVERNMENT
.airforce   .army   .democrat   .gop   .navy   .overheidnl   .republican
ADULT
IDN
.कॉम   .佛山   .慈善   .集团   .在线   .点看   .คอม   .八卦   .موقع   .公益   .公司   .网站   .移动   .我爱你   .москва   .католик   .онлайн
.сайт   .联通     .时尚   .时尚   .时尚   .орг   .點看   .नेट   .商标   .商店   .商城   .дети   .新闻   .工行   .深圳   .كوم   .中文网   .娱乐
.购物   .קוֹם   .网店   .संगठन   .餐厅   .网络   .ком   .手机   .اتصالات   .بازار   .كاثوليك   .همراه   .닷컴   .政府   .شبكة   .عرب   .机构   .健康
.招聘   .рус   .大拿   .みんな   .世界   .网址   .닷넷   .コム   .天主教   .游戏   .企业   .信息   .政务
The first group of gTLD’s  should launch in mid-2013.   There are different phases for registration. For example the “Sunrise” phase is specifically for trademark holders.  A “pre-registration” phase allows you to submit a registration request ahead of that date. Pre-registration requests are taken and held in a queue untilit is time to submit.  After these phases, the registration is opens to the general public for General Availability to registeron a first come first serve basis.  To learn more visit  www.GoDaddy.com

Don’t Use Spammy Domains for Your Brand

Picking the domain name for your business is one of the most important first steps you can take. I’m sure you have heard of the phrase “location, location, location” in real estate? Think of choosing your domains as being as important as picking your business location. Why? Because IT IS YOUR LOCATION!

Your domain name is the foundation of your business. It is your “name” and “address” on the internet. And as the internet grows in reach and importance, it will become your BRAND.

I’ve written previously about how to pick a good domain name for your business, but I wanted to give you a bit of advice on one thing you should NOT do > Don’t pick a “spammy” domain for your brand.

What do I mean by “spammy” domain?  Well, you can pick out a low-quality, spammy domain many ways;

  • it is too long (more than 2 or 3 words or longer than 25 letters) ie.  “buyleatherbootshoebagstoreonline dot com”
  • it doesn’t sound good or has abbreviations and typos in it (ie. “mybootzstoreinsoutherncal dot com”
  • it doesn’t pass the “radio test”  (ie. mibootzstore to com)
  • also, lately I’ve been reading there is a trend of customers labeling very long “keyword” domains as “spammy”.  I don’t mean the short one or two-word premium domain names like “shoestore dot com”, I mean very “long-tail” keyword domains like “leathershoesbootsbagsstoreonline dot com”.  Ask yourself, if a customer online saw a website like that, would he click to go there, or just think that is was a “spam” site loaded with ads and click somewhere else instead??

And there is the key – when picking a domain name for your business, how do you want your brand represented in the marketplace?  After all, your domain is your brand and it is your identity. When people read your domain, will they think this is a “real” business that can help them?  Or will they just think the spammy domain must belong to a “spammy” business and pass you by?

Choose your domain name wisely, and avoid picking a “spammy domain” for your business brand.

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