“To please Google with your SEO, forget about SEO” – That’s one of the messages from an EX-Member of Matt Cutts’s Search Quality team, Andre Weyher.
Do you want to know what Google is thinking, how SEO has changed, and tips for your site in the future? Read on! I found a recent interview with this ex-member of Google’s inner search team posted on JamesNorquay.com.
The interview has important insights into how Google’s search team thinks. For example, Andre talks about Google’s obvious goals and focus – “…focus is fighting spam and keeping Google’s search results clean so that the user gets the best possible experience. This is a very important thing for Google ….Google’s entire earning model relies on the good quality of the organic results, if people didn’t trust organic, they would stop using search and not click on ads anymore.”
This is evident in Google’s recent algorithm updates to reduce “spammy” content such as Penguin and Panda, and more tweaks are on the way! “I think the message Google is sending is very clear, they are fed up with people breaking the guidelines on an industrial scale and are coming down very hard on webmasters who do.”
So where do webmasters go from here? Andre makes it clear that the world has changed – “At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago.” He recommends a few tactics that webmasters should focus on in future, and the most important being a GOOD DOMAIN NAME! – “First of all, choose your domain name wisely, having a good URL can give you a head start in the race. Good domains are still expensive and for a good reason.”
The interview is sprinkled with more good SEO tips and old tactics to avoid. For example, Google now puts more weight on the quality of your inbound links rather than the quantity. It’s more about “relevance”. And perhaps one of the most important messages, create good, valuable content that your audience will love and Google in return will love you. Don’t try to manipulate the Google algorithm.
Lastly, search is evolving with Google moving towards more localized versions of search, as well as growing influence of “social” in search (ie. Google+).
The entire interview and article is sprinkled with awesome information and provides a guide to where we go from here in SEO and website development. A big “thank you” to JamesNorquay.com for posting that interview – you can read their entire interview/post on their site at JamesNorquay.com